Every game has its defining moment, and this is it for sports media measurement. Join VideoAmp and Relo Metrics as they unveil "Total Sports Reach," a game-changing measurement solution that will transform the way the sports industry measures success. Much like a coach drawing up the perfect play, this offering brings together sponsorship exposure and advertising data into one seamless, de-duplicated view. It’s a precision tool designed to sharpen your understanding of audience reach and brand outcomes, redefining what it means to win in live sports marketing. Pull up court-side for a lunch + launch of this new product.Â
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Jay Prasad has been working in the technology and software sectors for over twenty years and has extensive executive leadership experience within ad tech and the metrics and measurement industry, at both large companies and start-ups.Jay is currently the CEO for Relo Metrics, the leading sports sponsorship intelligence platform. Using advanced computer vision based artificial intelligence, Relo Metrics enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media, and streaming platforms, and delivers actionable insights via a fast, single solution platform.
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Brian Lin is an experienced executive with a demonstrated history of working in the advertising and entertainment industry. Skilled in Data Strategy, business development, Optimized Linear, Addressable, FEP, DAI, OTT, convergent Video platforms, E-commerce, Influencer/Branded Content Marketing, and Go-to-market Strategy. Strong data-driven professional driving disruption with Data Science for the betterment of the marketing and advertising industry.