First-party data promises precision, but only when it can be planned across channels in a unified way. From audio to cinema to streaming and digital, each panelist brings a distinct vantage point on what it takes to make first-party data truly actionable and how cross-channel planning unlocks incremental reach, smarter investment, and measurable outcomes for brands.

- Sherene Hilal, SVP, Chief Ads Product Officer, SiriusXM

- Youssef Ben Youssef - Head of Ads Business Development, Programmatic, and Privacy, Samsung Ads

- Emily Anthony - VP, Head of Planning, iProspect (a dentsu company)

- Danielle Zazula - SVP, Digital Sales and Strategic Partnerships, VideoAmp (moderator)

The First-Party Party, co-hosted with SiriusXM