Culture and media have never been more fragmented and the brands winning aren't the ones spending more. They're the ones getting smarter.

This session dives into how brands can reassemble fragmented audiences into a coherent market position. And how the right technology makes it possible to optimize in real time, not endlessly reheat yesterday's strategy.

VideoAmp's Peter Nummerdor sits down with brand strategist Eugene Healey for a candid conversation on what it takes to cut through the chaos: sharper intelligence, faster decisions, and media plans that move at the speed of culture.

Will you build to a coherent signal, or drown in the noise?

Conversation followed immediately by Happy Hour